Customer Retention Strategies: Encouraging Existing Customers To Drive Repeat Business And Advocacy.

Customer retention is key for sustainable growth. It is about keeping existing customers happy and coming back for more. While attracting new customers is important, retaining current ones ensures steady revenue and builds brand loyalty. Let explore what customer retention entails, why it is vital, key metrics, and effective strategies.
Customer retention refers to the ability of a business to retain its current customers over a specified period. It involves building long-term relationships, ensuring customer satisfaction, and providing value consistently.
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