Subscription model businesses are growing at a faster pace in recent times, than ever before, due to the convenience and goodies it offers. For businesses, it offers a stable source of income, which can be easily predicted, and this predictive nature enables businesses to take more informed strategic decisions regarding future growth and investment. And as a customer, the rise in subscription model has changed the way we consume products and services. However, this subscription model also led us to a situation called subscription fatigue.