This Topic Is INTRODUCTION TO GOOGLE ADS

Google Ads, formerly known as Google AdWords, is a powerful online advertising platform designed to help businesses reach their target audience and drive relevant traffic to their websites. With Google Ads, advertisers can create and manage ads that appear on Google's search engine results pages (SERPs) as well as across its vast network of partner websites and platforms. This advertising solution operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads. Google Ads offers a range of targeting options, allowing advertisers to tailor their campaigns based on factors such as keywords, location, demographics, interests, and more. Whether you're a small business owner looking to increase brand awareness or a seasoned marketer aiming to boost conversions, Google Ads provides a versatile and scalable platform to achieve your advertising goals.