Promotional products are useful tangible items imprinted with an advertiser’s name, logo, or message, designed to increase brand recognition and brand awareness. It is one of the most effective marketing tools and has amazing results and boasts a very nice cost per impression. With all that being said, marketing your business with custom promotional products is however a slow process. Plus measuring it in terms of profits or losses is quite difficult. The main aim of these products is to increase the outreach and recognition of a brand or business while turning prospects into clients.