Why Furniture Brands Are Investing in 3D Product Configurators in 2025
Today’s consumers expect more than just quality products—they demand personalized experiences. The era of mass-produced furniture is fading, replaced by a growing appetite for customization. Shoppers want furniture that reflects their tastes, fits perfectly into their spaces, and aligns with their lifestyles. A 3D product configurator empowers customers to design their ideal furniture pieces by choosing colors, materials, dimensions, and features—all in real time.