Boutique vs. Behemoths: Navigating NYC's Diverse Creative Agency Ecosystem
NYC offers every flavor of creative agency, from nimble 10-person shops to sprawling multinational networks. This guide helps you understand the unique advantages of each model through side-by-side comparisons of their work processes, client rosters and creative outputs. We spotlight standout examples in both categories, analyzing when a boutique's specialized approach outshines a large agency's resources. Includes insider tips on finding the right creative partner based on your project scope, budget and desired working relationship in NYC's competitive landscape.