Sacred Stories Retold: Pichwai Art by Pooja Singhal

Pichwai Art by Pooja Singhal continues the sacred legacy of devotional painting centered on Shrinathji, a child form of Lord Krishna deeply revered in the Pushtimarg tradition. Legend tells of Saint Vallabhacharya carrying the deity from Govardhan to Nathdwara, where he was enshrined in a haveli temple. Devotees express their love through seva—raag, bhog, and shringar—highlighted during the eight daily darshans when Shrinathji appears in ever-changing adornments. Historically, grand Pichwais decorated temple sanctuaries during festivals, while smaller works were sold to pilgrims. Pichwai Art by Pooja Singhal reinterprets this tradition, offering contemporary yet reverent expressions that allow spiritual connection beyond temple walls, bringing sacred beauty into modern devotional spaces and personal shrines.